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Jimi Smith Photography
Jimi Smith Photography - Pool Photographer
Jimi Smith Covers

The Standard Behind the Work


Jimi Smith is the founder of Jimi Smith Photography Group — a dedicated team operating under a defined visual standard for pool and architectural photography.

The work is known for consistency, precision, and the intentional use of light — qualities that have made the group a trusted partner for builders, designers, and developers who care deeply about how their projects are presented.

Rather than relying on a single photographer’s availability or subjective style, the group operates with a disciplined system. Every project is approached with the same philosophy, lighting methodology, and attention to detail — ensuring consistent visual results across locations, timelines, and teams.

OUR EXPERTISE

Professional Photography

Purpose-built photography focused on light, composition, and presentation — refined through a consistent post-production process to elevate how each project is seen.

Award-Winning Photos

Trusted by builders submitting projects for industry recognition, our photography is created to meet the level of detail, composition, and presentation required for award consideration.

Pool Area Staging & Operation

Every pool environment is staged with intention — from equipment operation to water features — ensuring the space looks balanced, polished, and photo-ready at the moment it’s captured.

Why a Custom Photo Shoot?

Professional photography does more than document a finished project — it defines how that work is perceived. A custom photo shoot ensures your designs are captured with intentional lighting, balanced composition, and a refined post-production process that reflects their true quality.

Our photography is built to support marketing, awards submission, and long-term brand presentation. Jimi Smith Photography Group works with pool builders nationwide to create consistent, high-level imagery that elevates projects, strengthens positioning, and attracts the right clients.

See the Difference Intentional Photography Makes

Move the slider to see how intentional lighting and exposure shape the final image.
The left reflects what the camera captures on its own.
The right reflects the finished photograph — created through controlled exposures,
selective lighting, and a refined post-production process.

This approach allows each space to be shown with clarity, balance, and depth —
the way it’s meant to be experienced.

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MEET THE TEAM BEHIND THE WORK AT
JIMI SMITH PHOTOGRAPHY GROUP

Emily Parsons

Chief Editor

Emily Parsons serves as Chief Editor for Jimi Smith Photography Group and is responsible for maintaining the visual consistency and quality across every delivered project.

Trained directly under Jimi, Emily oversees the editing process to ensure each image aligns with the group’s established lighting, color, and tonal standards. Her role is critical to translating field-captured images into polished, publication-ready work that reflects the same level of precision clients expect from shoot to shoot.

Emily brings years of professional photo and video editing experience to the team and plays a central role in upholding the group’s visual identity across builders, regions, and project types.

Jason Moore - Jimi Smith Photography - Athens GA - Photographer - Pool Photography

Jason Moore

Senior Photographer

Jason Moore is a Senior Photographer with Jimi Smith Photography Group and plays a key role in executing the group’s photographic standard on location.

Personally trained by Jimi, Jason works within the same disciplined lighting methodology and shooting approach used across all projects. He regularly photographs high-end residential and commercial work nationwide, ensuring consistency in composition, exposure, and overall presentation regardless of location.

Jason’s work has been featured in national industry publications, and his experience allows the group to scale while maintaining the same level of quality, precision, and reliability clients expect.

Kelly Curran - Jimi Smith Photography - Athens GA - Office Manager - Pool Photography

Kelly Curran

Operations & Client Services Manager

Kelly Curran manages operations and client services for Jimi Smith Photography Group, serving as the central point of coordination for scheduling, travel logistics, billing, and client communication.

Her role ensures that every project runs smoothly behind the scenes — from initial booking through final delivery. Kelly’s attention to detail and organizational oversight allow the creative team to focus fully on execution, while clients experience a professional, seamless process at every stage.

Kelly’s work is foundational to the group’s ability to operate efficiently, consistently, and at scale.

Julianne Smith - Jimi Smith Photography - Athens GA - Editor - Pool Photography

Julianne Smith

Editor & Social Media Manager

Julianne Smith is an Editor and Social Media Manager for Jimi Smith Photography Group, supporting both post-production and brand presence.

Trained under the group’s editing methodology, Julianne contributes to maintaining consistency across delivered images while also managing the group’s social media platforms. Her role helps ensure that the work is presented cohesively — both to clients and across public-facing channels.

By bridging editing and brand communication, Julianne helps reinforce the group’s visual identity beyond individual projects.

Frequently Asked Questions

When should I schedule a photo shoot?

Ideally, photography is scheduled once construction, landscaping, and water features are fully completed and operating as intended. This allows us to capture the project at its best — with balanced lighting, clean compositions, and fully staged details.

Seasonal timing and lighting conditions also play a role, and our team will help determine the optimal window for your project during the scheduling process.

How much does a photography session cost?

Our photography services are structured around two primary shoot types, designed to support different project needs, scopes, and business goals.

1. Comprehensive Evening Sessions
Some projects benefit from a comprehensive session that captures the space across changing light — from daytime through dusk and into night. These sessions involve more time on site and are considered a premium option, often chosen for flagship projects, marketing campaigns, and awards submissions where capturing the full transformation of a space is essential.

2. Daytime Coverage Sessions
Other projects are well served by daytime sessions focused on efficient coverage. These shoots require less time on site and are a more cost-effective option for builders who want consistent imagery across multiple projects or locations without the need for extended lighting transitions.

Many clients begin with daytime sessions and incorporate evening sessions over time as their portfolio and marketing needs grow. During scheduling, our team helps determine the right shoot type based on the project, how the imagery will be used, and the level of coverage needed — ensuring the investment aligns with the goals of each shoot.

What is your photography process like?

Our photography process is built around clarity, preparation, and consistency — ensuring every project is handled professionally from first contact through final delivery.

1. Initial Coordination & Booking
Once a project inquiry comes in, our office coordinates scheduling, scope, and shoot details to determine the right approach for the project. Clients receive clear next steps upfront, and dates are secured through a simple booking process designed to eliminate back-and-forth.

2. Pre-Shoot Preparation
Prior to the shoot, our team gathers key project information so photographers arrive on site with a clear plan and understanding of what needs to be captured. The photographer also checks in ahead of time to confirm details and address any last-minute questions.

3. On-Site Photography
On shoot day, the focus is on intentional lighting, balanced composition, and accurate representation of the space. Projects are photographed using the same methodology and standards regardless of location or shoot type.

4. Post-Production & Delivery
After the shoot, images move directly into our established post-production workflow. Our editing team refines each selected image for color, contrast, and tonal consistency. Final images are delivered digitally and ready for marketing, web, social, and awards use.

The result is a streamlined, repeatable process that allows builders and designers to work with us confidently — knowing every project will be handled with the same level of care, precision, and professionalism.

Why do pool builders prefer Jimi Smith photography?

Pool builders prefer Jimi Smith Photography Group because we operate with a defined photographic standard — not a one-off style. Every project is approached with the same lighting methodology, composition discipline, and post-production process, ensuring consistent results regardless of location or which team member is on site.

Our team understands how pools, landscapes, architecture, and materials are meant to be presented. From equipment operation and water features to architectural lighting and spatial flow, each space is staged and photographed intentionally to reflect the builder’s design vision at its highest level.

This consistency allows builders to confidently use their imagery for marketing, awards submissions, and long-term brand presentation — knowing every project will be represented with the same level of care, precision, and professionalism.

Note: Many of our long-term clients plan photography into their project timelines well in advance. If you’d like to hear directly from builders and designers we work with:

click here

How far in advance do I need to schedule with you?

We recommend scheduling as early as possible, especially for projects that require specific timing, seasonal light, or extended evening coverage. Many builders plan shoots weeks or months ahead to ensure availability and alignment with project completion.

Our scheduling process is designed to be flexible and coordinated — helping determine the right timing based on the project, location, and intended use of the imagery.

Do you travel anywhere to photograph pools?

YES! — Jimi Smith Photography Group travels nationwide and internationally to photograph pool and outdoor living projects. Travel is a core part of how we serve builders across multiple regions, not an exception.

Rather than flying in for single projects, our travel is planned regionally and scheduled in advance. This allows multiple builders in the same area to be photographed on one coordinated trip, keeping travel efficient and shared — and often far more cost-effective than clients expect.

Our office team coordinates schedules, locations, and logistics ahead of time so photographers can maximize time on site while minimizing unnecessary travel. This approach benefits our clients by reducing costs and ensuring availability when projects are ready.

We regularly photograph projects across the United States and internationally, including Canada, the Caribbean, and beyond — delivering the same visual standard regardless of location.

Jimi Smith Photography Group regional and international travel map

Thinking About a Custom Photoshoot?

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